You have worked diligently for months to establish your business and build a website. Finally, you have launched your website and found that you are not receiving many visitors to your site. Now, what will you do? Gaining the top position on the search results and getting higher organic traffic is a complex task requiring continuous efforts and the right strategies. Even after months, you cannot receive the traffic you need unless you use the correct methods. Organic traffic is one such solution without which you cannot fulfill your business goals. If you want to get more leads and revenue, you need to learn how to bring organic traffic to your website. Check out these eight simple steps to increase organic traffic on your website.
Top 10 tips to get more organic traffic on your site
#1 Eliminating non-performing content
Having non-performing content on your website is the biggest mistake you are making. A non-performing content is anything that fails to achieve your marketing goals. Search engines consider several things before crawling and indexing a particular webpage. If your website contains several non-performing contents, then search engine crawlers will leave your site before crawling without considering your good content. Identifying the non-performing content and eliminating it from your website is the only solution to increase your search engine visibility.
#2 Your goal is to optimize for users, not search engines
The biggest mistake even the high authority websites make these days are treating search engines as their overall objective. All of us are familiar with the fact that search engine optimization (SEO) is purely based on the user experience. When you focus on the search engines, all you do is keywords and technical stuff. However, optimizing becomes even more enjoyable when you focus on your users.
That means you can quickly identify the search patterns of your users to build a strategy that will improve click rates and engagements. There can be several reasons your site receives more bounce rates and fewer engagements. As we have explained, your goal is to serve your customers, not the search engines. It would help if you found ways to gain your user's attention by using a language that will attract them to click and engage.
#3 The power of blogging
The best method to increase organic traffic on your website is blogging. Your potential audience uses search engines to find answers to their questions. The goal is to attract them and engage them throughout your content using relevant content. Do you know why there is so much noise about blogging in the digital world? That is because your audience looks for solutions to their problems, not merely for entertainment.
Publishing regular blogs on your website enables you to drive organic traffic leading to more search engine visibility. You can choose the type of content for your audience you want, but it should be relevant to what they look for. In this digital world, you can always check your competitor's strategies and find the type of keywords they are targeting. All this will help you prepare a blueprint for the kind of content you can provide your audience.
#4 optimize your posts for Featured snippet
Featured snippets have become widely popular ever since Google has launched this feature. Featured snippets allow the users to get the answers to their search queries directly from the results page without even visiting a web page. However, there is no clear-cut method to get this position on the search engines. All you can do is to follow some simple tips so that Google can find them relevant. There are simply two main ways to optimize your content for the featured snippets that include bulleted or numbered lists to answer their query or giving a brief and to-the-point answer.
Google doesn't like anything that is not easily understandable by the users. So, you don't have to write anything complicated for them to understand. Also, you can take help from a trusted and reliable digital marketing company like Technophilic for effective methods to get your website on featured snippets.
#5 Focus on high CTR
Gaining the top position on the search engines is only half the battle. Search engines like Google consider many factors while keeping a website on top of their searches. High CTR is the most crucial battle for website owners and marketers. There is no point in gaining the top position on the SERPs if you cannot persuade users for more clicks. The higher the click-through rate on your site, the better organic searches will be.
Your goal is to attract users to your site so you can keep them away from your competitor's sites. There are many ways to entice your customers to your website. Meta titles and descriptions are the first impressions of your users. You must make sure that the first impression is excellent, which will persuade more clicks on your sites. First, you need to identify the number of your web pages having low CTR using the Google Search Console. After that, take steps to improve their rate by optimizing their meta titles and descriptions by using SEO-friendly measures.
#6 Keywords Integration for higher Search Engine Visibility
The entire organic SEO game depends on Keywords. If you are struggling to find ways to improve organic search rates on your site, then our next tip is to find more Keyword opportunities for your site. As you all know, the search engines focus on user experience, and Keywords help you appear higher in the search results for your potential audience. When you integrate the right keywords on your site, there will be more chances to get more clicks and search engine visibility.
Whenever your potential audience searches for something relevant to the products or services you offer, the search engine crawlers will crawl your site using the keywords to help you reach your relevant audience. In short, we can say that the keywords make the path of your online success more effortless and more convenient. With the right high-volume keywords and strategy, you can gain the top positions on the search engines and get more relevant leads.
#7 Up your social media game
Do you know how many opportunities you are losing by not using the power of social media? If you are only using SEO tactics in today's time, you will not get the success you desire. Nowadays, even high-performing brands depend on social media to rule over their audience's minds. Social media plays an essential factor while improving your organic search rates. If you haven't used excellent social media platforms, we recommend you to use them to get more organic traffic.
There are different social media platforms, including Facebook, Pinterest, Instagram, and many more, where you can connect with your potential audience. By posting regular content on the platforms and communicating with them using several methods, you can become a brand and improve your demands using organic methods.
#8 Create Backlinks from trusted sites
Backlinks are an excellent method to improve your organic search rates. Besides the other optimization techniques, backlinks offer a more practical approach to boosting organic traffic to your site. Backlinks are linking to your website from other high-ranking websites used to increase your website's trust and relevance in the eyes of your users and search engines. When your site receives more backlinks from high authority websites, the search engine will think that your website must contain relevant content for the audience.
However, it takes the right strategy to build backlinks, as any links from spam websites can lead your search ranking in trouble. Apart from gaining authority in the industry, you also benefit from gaining more organic results as a lot of traffic from their website will likely move to your website. So yes, we can say that it is the most powerful method for SEO experts and website owners.