Where should I spend my money on Ads? Confused about where to advertise your business, right? In this digitally evolving world, the possibilities are increasing for companies to expand their horizons. With the many options available in front of them, they are confused about choosing the best option. The question is how to make a robust digital marketing strategy. And the answer is to narrow down your options to the most appropriate options for seamless integration of your marketing strategy. But how to make it possible? We have all the solutions here. If we look at the best options, Google Ads and Facebook Ads are on the top list.
There has been a long battle debate against Facebook Ads Vs. Google Ads. But which one is the most suitable option for you? We have the answers here. If we compare these, no one is "better" than others. Both appropriately suit certain businesses and stages. To know more, we have this descriptive guide for you:
Comparison between the two advertising platforms
Pay-per-click advertising is among the most effective strategies for businesses to gain traffic to their sites. Google Ads and Facebook Ads are the most popular options for marketers these days. Under both these methods, companies have the opportunity to target a specific audience based on their needs. When it comes to Facebook Ads Vs. Google Ads , many factors depend on getting the desired results. Let us first find out about both these methods to compare better:
What are Google Ads?
Have you ever noticed the advertisement appear when you search for a particular product or service on Google? It is an online advertising plan launched by Google to give marketers a chance to showcase their products and services to the audience. In this, the companies have to pay Google every time a user clicks on it.
What are Facebook Ads?
Facebooks advertisement is an excellent way to promote your business to your audience. Under this, companies can advertise their page, analyze users' behavior on your site and promote posts to attract traffic to their site. With the help of the massive audience Facebook receives regularly, it is one of the most excellent methods for small businesses to be aware of their audience.
Which one offers the highest ROI?
ROI plays a vital role for businesses while choosing Facebook ads Vs Google Ads method. Since the click-through rate on Facebook is 56% lower than Google, it is preferred as the ideal choice for marketers. The conversion rates are comparatively higher on Facebook, 9-10%, than the 3.4% on Google. Along with that, there are different layouts and visually attractive advertisement options available on this platform.
Factors to consider while choosing between Facebook and Google advertisement
Both advertisements platforms have a completely different approach when it comes to choosing the perfect one. However, here we have a few factors to help evaluate the most suitable advertising method:
Identify your goals
The most crucial factor while choosing Facebook Ads Vs. Google Ads are an identification of your goals. Understand what you are looking for? Identify what you want for the marketing strategy you are going to implement. If the end goal is to create brand awareness, then Facebook is an ideal choice. However, if increasing sales and generating leads are the ultimate goal, there are no better goals than Google Ads.
Your digital advertising budgets
When it comes to advertising costs, you need to be very clear about the numbers. You need to understand what is most suitable for your budget and how much you can pay to get a few clicks on your website. Without a proper analysis, you will be following a meaningless direction to promote your business. Evaluate your entire budget and look for the most appropriate measures to get more clicks with higher conversions.
Identify your competitors based on your industry type.
Among the many factors, identifying the competition is the ultimate solution to all your advertising queries. The first thing you need to find out before you choose Facebook Ads Vs. Google Ads is your competitor. First, you have to research your industry and make an advertising strategy using the Google keyword planner. This way you will have an idea how much it will be going to cost you. If you don't have a high budget to use Google Ads, then you will have Facebook advertisements on your side.
Your target audience
Targeting the most appropriate audience is the most critical factor for effective advertising. Without identification of the target audience, it is impossible to get the desired results. This helps you save both your time and money spent on the entire advertising process.
Your buyer's journey matters
First, you need to identify where your user stands on the buyer's journey. Analyzing your customer's behavior helps you understand how much time you need to fulfill your goals. If you want to attract your visitors simply looking to purchase on the website, then Google Ads will be the ultimate solution to achieve so. However, if the overall goal is to create awareness about your business and gain their confidence, then Facebook Ads are perfect for you.
Sometimes businesses sell demographic-sensitive products or services. If the products or services lead to particular life events and audience segmented, then Facebook is a perfect choice. Facebook allows businesses to promote their products or services based on demographical targeting. Companies can easily target the required age group, gender-centric, and locations specific audience. Now you can easily target the type of audience you want that is not possible on Google Ads.
Do When it comes to choosing between Facebook Ads Vs. Google Ads, Facebook is the best method for creating brand awareness for small businesses and startups. Do you know how much nurturing your customers need to get them to the buying stage of the journey? Making your audience aware of your business is a highly complex task through Google Ads. Social media is a great place to introduce your business to your audience. With the help of this, you can make your audience recognize your business by turning it into a brand.
Problem- centric solutions
Before you choose a perfect advertising method for your audience, make sure what you will offer to the audience. If your goal is to provide a solution to the customers without highlighting their problems, then Facebook is the best. However, the primary goal of Google is to provide answers to answers to their questions. Google Ads are the ultimate solution for businesses who want to provide the solution to their problems.
How to choose the best option?
Now you can understand that there is no "better" advertising platform for all the digital marketing needs. Here, everything is based on the several conditions and requirements of the businesses. Facebook Ads Vs. Google Ads is a mere assumption. In reality, both of them differ to a great extent.
As you can see that you need to follow the steps mentioned above before choosing the perfect advertising method. Evaluate each thing you need to implement on your marketing strategy to meet your end goals. Test each effort within your budget to understand which one will be the perfect option for you. For this, the best digital marketing companies like Technophilic private limited offer a permanent solution for all your needs associated with PPC advertising on both platforms.