We all know that our business growth depends significantly on how we analyze our competitors. It is among the most critical steps for online businesses to make their digital footprint. Competitor keyword research plays a crucial role in leveraging your marketing game, and it offers an excellent solution for the company to track their competitor's strengths and weaknesses. With this article, we will help you understand how to analyze their keywords and the ways to add more keywords to your list. So, let's get started with these seven steps:
What is Competitor Keyword Research?
Among the many digital marketing strategies, competitor keyword research refers to a process that includes analyzing what keywords your competitors target and rank for. As a rule of thumb, you need to examine what keywords work best for them and provide them with good traffic. For this, you need to first analyze your customers and their buying habits by using search engines and other online platforms.
Top 7 Steps for Effective Competitor Keyword Research
Identify Your Top Competitors
Do you think your online business can become successful without identifying your top competitors? Competitor analysis is an integral step for the success of any business, be it online or offline. It includes both your direct and indirect competitors, as keeping an eye on their strategies can help you get relevant results to level up your business scale. You can use several tools available on the internet to identify your top competitors and understand their keyword strategies.
Understanding the Search Intent
Your audience uses a search engine for a reason. As a business owner, you need first to understand what they look for using the keyword they search on the browser and analyzing their journey. Without understanding their search intent, it is impossible to make a solid keyword research strategy. When you know your customer's search intent and track their journey, you'll find they get plenty of options at different stages of their journey.
For this, you need to spend a lot of your time on the search results and your competitor's websites. See how your competitors react to their queries and find ways to stand out from them. When you track your customer's journey, you will discover how many options they get during that time and how many times they bounce before reaching the end of the sales funnel.
Track their Social Media Ads Strategy
Social media platforms are among the most excellent tools for businesses to attract a large audience for their products and services. Your competitor's keyword analysis is incomplete without understanding their social media ads strategy, and this is where the real treasure of high-quality keywords is hidden for business owners.
It is essential to track their strategy before building yours by checking their LinkedIn, Facebook, YouTube, Instagram, Twitter, etc. See where they are more active and get more responses from their audience on the different social media channels. Analyze their most successful Ads strategies to find what are their most powerful keywords.
Evaluate their PPC Efforts
You might not know the power of PPC Ads if you are just starting your online business. Many reliable SEO tools are available in the market that can provide you with accurate information about their PPC strategy.
Google's Keyword Planner is among the top choice of the business owners that allows free access to the insights related to your competitor's PPC Ads to build your strategy. Ahrefs and SEMrush are also the two most popular Keyword research tools that show a glimpse of the competitor's PPC efforts.
Analyze their Organic Traffic
Your competitor's organic traffic strategy tells many of its strengths and weaknesses. SEO experts use several methods to track their competitor's organic growth, such as analyzing their top-performing pages, tracking SEO trends, and evaluating visibility reports to track their top keywords.
Check the keyword volume, difficulty score, traffic sources from different channels, etc., while monitoring your competitor's keywords and evaluating how they attract higher traffic. Moreover, your site speed and mobile-friendliness also play a crucial role in organic growth. Expertise-Authority-trust (EAT) signals are among the primary ranking factors for search engines that you must focus on.
For competitor keyword research, you must focus on the EAT signals such as designing the About US page, adding author bio to your content, showcasing your team and knowledge graph, etc., which will ensure more trustworthiness of your domain to the search engines.
Tracking their Content Marketing Strategy
The competitor's Keyword research process is incomplete without tracking their content marketing strategy, as it says everything about their Keyword strategy. In this, you don't have to rely on SEO tools entirely; instead, most things need to be done manually.
Business owners or SEO experts need to spend time on the competitor's website and analyze their blogs to find how they target their audience and what tricks they use to increase their interest. This will help you plan how to stand out from them by offering some unique information.
Understand how they communicate with their target audience and their USP (Unique selling point). See how they trigger a purchase decision in their customers by nurturing them using behavioral tactics. If you think you can sell your products or services to your potential buyers without telling them why they must choose you over your competitors, you will never succeed.
Suppose your competitors offer 10-minutes delivery and you also do the same but do not promote. You'll lose a vital opportunity. You must give your potential buyers the reason to choose you for their needs, not your competitors.
Perform a SWOT Analysis
There is no better way for an effective competitor keyword research than SWOT analysis. You don't need to spend a lot of your time mapping out precise SWOT analysis. Go through all the above steps you have performed earlier and note all the strengths, weaknesses, opportunities, and threats to map out a plan that can help you outperform them using the most cost-effective resources.
Identify what actions fit perfectly for the short-run and long-run. All this will help you perform strategically to stand out from your competitors. You can keep reading Technophilic blogs and choose our service for high-quality results for more information.